In order to have a company's blog pull into that company's profile on Owler, it needs to be linked correctly. 

It's very easy to do by following the steps below: 

 

Be sure to link the RSS feed, since that's how the blog posts and data will automatically get pulled into the news section and other sections/emails. This generally takes 24-48 hours to happen. Your RSS feed should look like like this. It is a well-formed XML document. You can also run your feed link through this validator to see if there are any errors: http://www.feedvalidator.org/

This validator is the closest one to our crawler, so things need to be in order there in order for us to parse it correctly!