Identifying the companies you care about by following them is probably the most important thing you can do on Owler. It enables us to send you only the most relevant news and alerts about the specific businesses that you care about. Both your Daily Snapshot newsletter as well as real-time instant insight alerts will be uniquely personalized to you based on the companies you follow. 

To edit the companies you follow, navigate to the Followed Companies Page then type in the company's URL or name into the search box. Once you've located the company you want to follow, click "Follow" on the top right.

To unfollow a company, first click the check box next to the company you want to unfollow, then click "unfollow" on the top right. 

If you want to follow a lot of companies at once, you can upload a list via CSV, or Owler Max users can sync to Salesforce and we'll automatically track all of your Leads, Accounts, and Opportunities.