No, technically you do not need to use your work e-mail in order to access Owler, however using your work e-mail on Owler has many added benefits in that it allows us to personalize your experience. In fact, 93% of Owler's users choose to use their work email over a personal email!
First, it helps us personalize the content we send to you via Daily Snapshots and Instant Insights. Second, it adds additional weight to your inputs on company profiles and competitive graphs, so your contributions will matter more. Finally, it will help us make better recommendations to you on who else you might like to follow.